Salford’s Social Value Alliance emerged from a cross-sector group of activists and organisations across the city, seeking to use social value to make a real difference for Salford and its residents. In November 2017 the Alliance launched The 10% Better Campaign which was all about tackling inequality and poverty in Salford and improving the wellbeing and quality of life for the people of Salford.
The campaigned aims to reach as many organisations as possible across Salford and drove people-led social change through social value in the following areas: